As cycles change, so does perspective. With Nansen, that perspective expands. Not just by tracking your own holdings, but by following where smart money is moving too. Headquartered in Singapore. Nansen currently sits at the center of that evolution. With an app built for serious on-chain analysis, along with institutional-grade wallet intelligence. Nansen isn’t just a regular portfolio tracking tool, it’s actually a fairly sophisticated market radar. One that can enhance your view of the market. While also helping you identify better opportunities, for investing and trading in the future.
Contents
What Is Nansen?
Nansen is a blockchain analytics platform, that helps users track wallet-level activity across multiple chains. Rather than just showing portfolio balances, Nansen lets you follow “smart money” wallets. These are pretty much personalities or entities. Who are tagged and categorized, based on consistent high-level performance across DeFi, NFTs, airdrops and more.
The app allows you to explore trades, positions, token flows and even behavioral patterns. All powered by a massive labeling system, where over 300 million wallet addresses are indexed and enriched with metadata. It supports Ethereum, Solana, BNB Chain, Base, Arbitrum, Avalanche and more.
At its core, Nansen turns public blockchain noise into a signal. That shows what the most strategic market participants are doing, in real time. (1, 2)
Core Features
From identifying wallet behavior and early token momentum, to dissecting NFT collections and tracking DeFi trends in real time. Here’s a breakdown of Nansen’s most important features and what they’re actually useful for.
- Smart Money Tracking: This is essentially Nansen’s flagship feature. It tracks elite wallets of those with a strong track record in trading, DeFi, NFTs and airdrop strategies. You can follow their movements or get alerts on new buys / sells. Additionally, you can even see their portfolio allocations. This includes segments like “First Movers,” “Airdrop Pros,” and “Smart DEX Traders.”
- Wallet Profiler: Plug in pretty much any address and get a full breakdown of; token balances, historical trades, interactions with protocols, NFT holdings and behavioral tags. It’s almost like having a dossier for every wallet.
- Token God Mode: This feature allows you to analyze any token at a granular level. See who’s buying, who’s selling, where the volume is coming from, who the top holders are. Moreover, it allows you to identify how much of that is smart money. This interesting feature includes tabs for exchange inflows / outflows, conviction analysis and balance movement heatmaps.
- NFT Paradise + NFT God Mode: These tools provide excellent insight into NFTs and their activity / lifespan. You can track NFT market metrics across chains. View mint volumes, holder stats, flipping patterns and smart money involvement in NFT collections. NFT God Mode lets you dissect individual collections by volume, floor price and top-performing wallets.
- Portfolio Tracking: Nansen Portfolio aggregates wallet data across chains, to give you a full view of your own holdings. Which can include tokens, NFTs, LP positions, PnL and historical snapshots.
- Smart Alerts: These are customizable real-time notifications for on-chain activity. Set alerts for specific wallets, token flows, exchange movements, smart contract interactions or NFT flips.
- Dashboards & Signals: Nansen also includes prebuilt dashboards for sectors (eg., memecoins, stables & bridges). It also provides curated signals for trending activity; hot wallets, tokens with sudden inflows, or breakout contract interactions. (3)
Who Is Nansen Built For?
Nansen’s toolkit is powerful, but who actually benefits the most from using it? This platform isn’t just for one type of user. Whether you’re trading, building, investing or analyzing, Nansen offers different layers of insight depending on your role in the ecosystem. Here’s a quick look at who it’s really built for, along with how each group can leverage it to their advantage.
- Nansen AI has been developed to assist retail traders, who want to follow high-performing wallets instead of Twitter/X threads.
- Crypto analysts who need real-time market flow, to inform research or alpha calls.
- Protocol teams wanting visibility into user behavior, liquidity flow or competitor positioning.
- VCs and investors performing due diligence on new projects based on actual adoption, not pitch decks.
- Builders and founders looking to optimize tokenomics by studying real market behavior.
In short: Nansen is for anyone who wants to stop guessing and start tracking the data that actually moves markets. (4)
Nansen vs. Other Platforms
There’s no shortage of crypto tools out there, however not all of them serve the same purpose, or the same kind of user. Nansen sits in a unique lane, blending real-time analytics with labeled wallet behavior. But to really understand its value, it helps to see how it stacks up against other major platforms in the space. Briefly, here’s how Nansen compares to a few names you might already know.
Nansen vs. Arkham
Arkham is essentially about identity. It allows users to identify wallets and link them to names, organizations or public figures. On the other hand, Nansen is more about behavior. It cares less about who you are and more about how you trade. You get actionable patterns, not so mucn identities.
*Keep in mind, many of the organizations or influencers who’s wallets are listed on Arkham, know they are being watched. As a result, they don’t always make their best trades from those wallets.
Nansen vs. Dune
Dune gives you raw access to blockchain data, but you need SQL and time to extract it. Nansen skips the query-writing with prebuilt dashboards and wallet labels. It’s less flexible but faster for decision-making. To put it simple. Analysts use Dune. Traders use Nansen.
Nansen vs. CoinStats
CoinStats is mostly a personal portfolio tool. It’s excellent for tracking your holdings across wallets and exchanges. Although it doesn’t inherently analyze whale behavior or on-chain sentiment. You can however enter a wallet of a recognized trader, see more into their holdings, NFTs, or even into their transactions on chain. If you mostly want a simple dashboard to manage your portfolio, use CoinStats. If you want to track the moves, of those with knowledge of the blockchain, use Nansen.
Pricing Overview
Nansen currently offers 3 plan options to accommodate its growing community / user base. There is a free tier with limited access, basic dashboards and the ability to view wallets. When it comes to their paid plans, Nansen’s tiers start at around $100/month and unlock:
- Advanced Smart Money dashboards
- Token God Mode + historical data
- Real-time alerts
- Multi-wallet portfolio tracking
- Custom Smart Segments
Nansen also offers enterprise pricing for funds and VCs. Additionally, it’s also offered to institutions with advanced analytics needs.
Strengths & Limitations
Like any platform, Nansen has its strengths, along with a few trade-offs. Whether you’re evaluating it as a main tool or just adding it to your stack. It’s helpful to weigh what it does best against where it might fall short. Here’s a quick breakdown of both.
Strengths:
- Prebuilt dashboards = fast alpha discovery – Easily access curated data and market flows without building from scratch.
- Wallet labeling saves hours of guesswork – Labeled addresses can help you quickly understand who’s doing what.
- Supports multiple chains – Works across Ethereum, Solana, BNB Chain and more.
- Real-time alerts and signals – Stay ahead of sudden moves from Smart Money or token-specific events.
Limitations:
- Premium tiers are pricey for casual users – Entry-level traders may find it tough to justify the cost, unless they’re actively using the tool.
- Beginners might be overwhelmed at first – The depth of data can be confusing, without a basic understanding of on-chain behavior.
- No mobile app available – While mobile browser access exists. There is no dedicated iOS or Android app, unlike competitors such as CoinStats.
Final Thoughts
Nansen is what you might consider to be part radar and part microscope. It doesn’t just show you prices or charts. It shows you how capital is moving, in and out of wallets that matter. As crypto evolves from the hodl and chill landscape, to a more active trading environment. Being a trader in 2025, and not having a tool like this at your disposal is not really optional, it’s almost necessary. Almost like using a Phantom Wallet vs Photon or Axiom to buy in early on a presale. You are going to get outmatched in most situations.
If you’re building strategies around memes, airdrops, NFTs or DeFi plays. This is one of the preferred platforms that shows you where the money is going, before everyone else figures it out. The tools are built for speed and the insights are only as good as your ability to interpret them.
Nansen won’t necessarily hold your hand. However, it will most likely give you the advantage you’re looking for, if you’re ready to use it.
Get details on how to save 10% on a Nansen AI subscription, when you click here. Or, see our complete Axiom Trade review, if you’re considering an advanced Solana trading bot, or wallet tracker for your needs.
Need to go back home? Click here.
View Sources +
References:
- Nansen, Onchain Analytics For Crypto Investors & Teams, retrieved from: https://www.nansen.ai
- Slashdot, Nansen Portfolio Reviews, retrieved from: https://slashdot.org/software/p/Nansen-Portfolio
- Nansen, Nansen Academy, retrieved from: https://academy.nansen.ai/collections/8035002-mortarboard-nansen-academy
- Nansen Intern, Nansen, Who is Nansen For?, retrieved from: https://academy.nansen.ai/articles/0560433-who-is-nansen-for
- Nansen, Crypto Portfolio Tracker, retrieved from: https://www.nansen.ai/crypto-portfolio-tracker
Hide Sources -